Strategic and impactful branding & web
Design services for THOSE ready to take themselves seriously and get noticed.
HOW IT WORKS
Atelier 45 offers strategic, impactful branding solutions for small businesses ready to elevate their presence and attract the right audience. Through our comprehensive design process, we’ll craft a brand identity that authentically reflects your story and values, while resonating with the aspirations of your ideal clients. We’ll fine-tune every detail—from visual elements to tone and messaging—to ensure your brand consistently shows up and builds genuine connections. Thoughtful, intentional, and transformative, this is branding that speaks directly to the heart of your dream client and draws them into your orbit.
THE BENEFITS
Flexible offers
Maximize your budget by choosing the package and add-ons that best align with your business needs.
Efficient services
With a refined process, you're able to get your brand out and into the world quickly!
Professional
Beautifully crafted, strategy backed, and designed to make an impact in your market.
the services
01/
Signature BRAND DESIGN
Set a clear direction for your brand with a strategic approach that will distinguish you in your market and forge lasting connections with the people who matter most. We’ll bring your vision to life through design that’s both visually striking and deeply meaningful, turning heads and sharing your brand’s story at every touchpoint. Through clarity of purpose, we’ll help you gain a competitive edge, foster customer loyalty, and lay the foundation for long-term growth.
Clients who are ready to take themselves seriously and invest in branding that reflects its true value. We primarily work with service providers, solo entrepreneurs, and emerging businesses; however, we’re equipped to help merchants and established brands seeking a refresh.
+ Brand strategy
+ Bespoke logo suite
+ Colour palette and typography
+ Illustrations, patterns, icons
+ 2 collateral items
+ Brand guideline
02/
BESPOKE WEBSITE DESIGN
Let us help you stand out online with a custom website that looks great and works seamlessly to engage your audience and drive your business forward. Whether starting from scratch or refreshing an existing site, we’ll design a user-friendly, visually stunning website that aligns with your brand’s identity and business goals. We’ll ensure an intuitive experience with seamless navigation, mobile optimization, and essential features that enhance functionality and engagement.
Small business owners and brands looking to establish or elevate their online presence. Ideal for clients who value a strong, cohesive brand identity and are ready to invest in a custom website to engage their audience and drive growth. We typically only work with existing clients who have invested in one of our branding services; however, if you have strong design in place already, please reach out to us and we’ll talk.
+ Website strategy & consultation
+ Custom web design on Wix
+ Mobile optimization+ Basic SEO
+ Content and copy creation
+ Ongoing support & maintenance
03/
THE bRAND INTENSIVE
A condensed version of our signature process, we tackle all the essentials of your brand identity in a focused, 2-week design experience. We’ll deliver a cohesive, attention-grabbing brand that is rooted in strategy and designed to reflect your value. Perfect for businesses eager to make an immediate impact, this streamlined approach ensures you launch with clarity and confidence—and in record time.
Small business owners and brands in their early stages, who recognize the importance of strong branding, but need a fast, focused solution. Whether you're launching a new business or refreshing an existing brand, this service is perfect for those who want a polished, strategic brand identity delivered in a short timeframe—without compromising on quality or impact.
+ Mini Brand strategy
+ Bespoke logo suite
+ Colour palette and typography
+ Brand pattern+ Brand guidelines
04/
VIB BRAND DAY
Get all your design work ticked off in a single day, with our undivided focus on you, our Very Important Brand (VIB)! Whether it's branding assets, website updates, social media graphics, or marketing materials, we'll tackle everything on your to-do list so you can focus on what you do best. It’s a fast, focused way to get high-quality, polished designs—without the wait. By the end of the day, you’ll have crossed off that list.
Small business owners and brands looking to take back their time and eliminate some tasks off their never-ending to do list. We typically only work with existing clients who have invested in one of our branding services; however, if you have strong design in place already, please reach out to us and we’ll talk.
Before your VIB Design Day, we’ll create a prioritized list of tasks that can be realistically completed within 8 hours. While we typically complete everything on the list, occasionally, additional time may be needed, and you can book another half or full day to finish remaining tasks. Tasks often include:
+ Social media graphics, business cards, letterheads, etc.
+ Proposals, service guides, and other branded documents
+ Additional web pages, and website refreshes
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THE PHILOSOPHY
At Atelier 45, we believe great design is a reflection of both the stories that shape us and the aspirations that drive us forward. We combine timeless design principles with contemporary aesthetics to create spaces and identities that are fresh, enduring, and deeply personal. Whether curating a home or building a brand, our goal is simple: to design spaces and experiences that make you feel at home, and invite you to stay a while.
BEHIND THE DESIGNS
Get to know the creative force behind every design—who’s all about making your world a little more beautiful, meaningful, and uniquely yours.
Stephanie Kennedy is a multi-disciplined designer weaving together passion and expertise to create refined, intentional design solutions that will elevate your world. Her approach is centered on the tangible insights derived from her strategic process, ensuring visually stunning, deeply meaningful designs that will stand the test of time.
PHASE 04/ DELIVERY
Once everything is refined to perfection, you'll receive your brand assets along with a detailed brand guideline, ensuring every element of your identity is aligned and ready for implementation. This marks the finish line of our collaboration, giving you everything needed to consistently present your brand with confidence and clarity.
PHASE 04/ DELIVERY
PHASE 02/ DIRECTION
Building on the insights gathered, we’ll craft your brand strategy—defining core concepts and shaping a unique identity. At the same time, we’ll explore design directions that visually capture your brand’s essence, align with your goals, resonate with your audience, and set you apart in the marketplace.
PHASE 02/ DIRECTION
PHASE 03/ DESIGN
PHASE 03/ DESIGN
Once the strategy behind your brand is established, I’ll translate these concepts into a visual identity—designing your logo suite, selecting colors, fonts, and other elements that bring the concept to life. This will be presented in a way that allows you to fully experience the design's impact.
PHASE 01/ DISCOVERY
PHASE 01/ DISCOVERY
Creating impactful design starts with understanding your brand’s vision. Through a series of thoughtful questions, we’ll gain clarity on your business, target market, and audience. These insights will guide the development of your design concept, ensuring it’s intentional and aligned with your goals.
THE PROCESS
The branding design process at Atelier 45 follows a thoughtful four-step journey that ensures each brand is deeply personal and impeccably crafted. From start to finish, we prioritize transparency and open communication, keeping you involved at every stage. Our commitment to your vision means we’ll listen closely, adapt to your needs, and create designs backed by strategy that are intrinsically appealing to your dream client.
The foundation of creating a transformative space begins with truly understanding your vision. Through a series of thoughtful questions, we’ll gain clarity on your lifestyle, preferences, and the atmosphere you want to create. These insights will guide the development of your design concept, ensuring it’s both functional and aligned with your style.
Building on the insights gathered, we’ll begin crafting the design of your space—exploring concepts and establishing a clear design direction. This direction will present proposed solutions that align with your goals and offer a couple of design concepts for you to consider.
Once the strategy and direction of your space are established, I’ll translate the vision into tangible plans—selecting materials, colors, and furnishings that bring the concept to life. This will be presented in a way that allows you to fully experience the design’s impact before making any commitments.
Once we have everything refined to perfection, the delivery of your design package marks the culmination of our journey. You will be equipped with what you needed needed to confidently implement the design, ensuring the space is functional, beautiful, and full of personality.
THE PROCESS
The branding design process at Atelier 45 follows a thoughtful four-step journey that ensures each brand is deeply personal and impeccably crafted. From start to finish, we prioritize transparency and open communication, keeping you involved at every stage. Our commitment to your vision means we’ll listen closely, adapt to your needs, and create designs backed by strategy that are intrinsically appealing to your dream client.
PHASE 01/ DISCOVERY
Creating impactful design starts with understanding your brand’s vision. Through a series of thoughtful questions, we’ll gain clarity on your business, target market, and audience. These insights will guide the development of your design concept, ensuring it’s intentional and aligned with your goals.
PHASE 02/ DIRECTION
Building on the insights gathered, we’ll craft your brand strategy—defining core concepts and shaping a unique identity. At the same time, we’ll explore design directions that visually capture your brand’s essence, align with your goals, resonate with your audience, and set you apart in the marketplace.
PHASE 03/ DESIGN
Once the strategy behind your brand is established, I’ll translate these concepts into a visual identity—designing your logo suite, selecting colors, fonts, and other elements that bring the concept to life. This will be presented in a way that allows you to fully experience the design's impact.
PHASE 04/ DELIVERY
Once everything is refined to perfection, you'll receive your brand assets along with a detailed brand guideline, ensuring every element of your identity is aligned and ready for implementation. This marks the finish line of our collaboration, giving you everything needed to consistently present your brand with confidence and clarity.
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THE DELIVERABLES
Through our intentional design process, we will bring your story to the foreground and create a strategic brand identity that cuts through the noise and connects with your dream client. The goal is to make them feel right at home when engaging with your brand—and to do so consistently across all touchpoints. Below are a few of the ways Atelier 45 helps your brand not only show up; but stand out in the crowd.
+ Brand audits & consultations
+ Brand strategy
+ Bespoke logo suite
+ Colour palette and typography
+ illustrations, patterns, icons
+ Brand guidelines
+ STATIONARY SYSTEMS
+ MARKETING MATERIALS
+ BRAND DOCUMENTS
+ PACKAGING DESIGN+ MERCHANDISE
+ PROMOTIONAL MATERIAL
+ WEBSITE AUDITS & consultations
+ WEBsITE STRATEGY
+ content and copy creation
+ social media graphics
+ MARKETING MATERIALS
+ branded templates
BRAND FOUNDATIONS
+ Brand audits & consultations
+ Brand strategy
+ Bespoke logo suite
+ Colour palette and typography
+ illustrations, patterns, icons
+ Brand guidelines
PRINT COLLATERAL
+ STATIONARY SYSTEMS
+ MARKETING MATERIALS
+ BRAND DOCUMENTS
+ PACKAGING DESIGN
+ MERCHANDISE
+ PROMOTIONAL MATERIAL
DIGITAL COLLATERAL
+ WEBSITE AUDITS & consultations
+ WEBsITE STRATEGY
+ content and copy creation
+ social mediA graphics
+ MARKETING MATERIALS
+ branded templates
BRAND FOUNDATIONS
+ Brand audit & consultation
+ Brand strategy
+ Bespoke logo suite
+ Colour palette and typography
+ illustrations, patterns, icons
+ Brand guidelines
PRINT COLLATERAL
+ STATIONARY SYSTEMS
+ MARKETING MATERIALS
+ BRAND DOCUMENTS
+ PACKAGING DESIGN
+ MERCHANDISE
+ PROMOTIONAL MATERIAL
DIGITAL COLLATERAL
+ WEBSITE AUDIT & consultation
+ WEBsITE STRATEGY
+ content and copy creation
+ social media graphics
+ MARKETING MATERIALS
+ branded templates
KIND WORDS
" It's been a delight to work with Stephanie on this design project. I had some ideas; but no idea where to start. Not only did Stephanie guide me through the steps, she brought the project to life with her knowledge and creativity. I love my new space! It's like moving without going anywhere! "
— Marianne, Applewood Heights project
THE DESIGN PRINCIPLES
02/ STORIED
Connection over everything
Connection is at the heart of everything we do—it’s what brings us together and drives our work forward. Through our collaborative process, your story becomes the foundation of the design, with every element thoughtfully considered to create a brand that feels uniquely yours, fostering a deep sense of alignment and connection. We dive deep into your brand’s story, using it as the foundation for every visual and strategic element. From logo design to messaging, we craft a brand identity that authentically represents who you are, fostering a connection with your audience that feels personal, meaningful, and true to your vision.
02/ Understated
Design with heart
Our work is our passion—we bring our all to every project, dedicated to uncovering the essence of what will make your design uniquely yours. We believe in the power of simplicity with purpose, where both form and function seamlessly align. Through the art of refinement, we create designs that feel effortless, authentic, and deeply personal. We design brands that may appear simple in nature; but they’re complex in strategy—every element working to clearly communicate the essence of your brand, resonate with your audience and create a lasting impression. It’s a practice of restraint, where what remains gets at the heart of your ethos.
03/ COMFORTABLE
It's all in the details
Behind the scenes, we carefully refine every decision to craft the most intuitive design possible—because it’s the details that linger with you. While comfort takes many forms, its essence lies in the effortless connection you feel with the design—reflective of your stories and aspirations, creating lasting impressions, and bringing us full circle. We design with your story at the forefront, carefully considering how every element works to make people feel a sense of belonging from the first interaction. Each detail is crafted to feel natural and intuitive, fostering an emotional connection with lasting impact.
Behind the scenes, we carefully refine every decision to craft the most intuitive design possible—it’s the details that infuse comfort and personality that linger with you. While comfort takes many forms, its essence lies in the effortless connection you feel with the design—reflective of your stories and aspirations, creating lasting impressions, and bringing us full circle.
In practice, this means we design with your lifestyle at the forefront, meticulously considering every element and how it might enhance your experience. Every detail, from layout to colour palette, feels natural and intuitive, making you feel connected to the environment and instantly at ease.
03/ comfortable
Our work is our passion—we bring our all to every project, dedicated to uncovering the essence of what will make your design uniquely yours.We believe in the power of simplicity with purpose, where both form and function seamlessly align. Through the art of refinement, we create designs that feel effortless, authentic, and deeply personal.
In practice, this means we carefully balance form and function to create a space that feels effortlessly inviting and truly aligned with your lifestyle. It’s a practice of restraint, where what remains gets at the heart of your ethos—how you use the space, how you want to feel in it, and what you want it to express about you.
02/ understated
Connection is at the heart of everything we do—it’s what brings us together and drives our work forward. Through our collaborative process, your story becomes the foundation of the design, with every element thoughtfully considered to create a space that feels uniquely yours, fostering a deep sense of alignment and connection.In practice, this means we take the time to truly understand your unique narrative, translating it into every design choice—whether it’s the layout, colour palette, or furnishing—ensuring that each detail reflects your individuality and invites you to feel right at home.
01/ storied
WE'RE A FIT IF...
You know hiring a designer will transform your brand into a strategic and aesthetically pleasing powerhouse; but you're most excited about bringing your visions to life and have your brand truly reflect the value you offer. There are many reasons which may have led you here; but we're glad you found us! Check our our services or get in touch to see how we might work together.
While the timeline of our projects vary greatly (anywhere from a day to 2 months), it's important that you carve out time to dedicate to this. Even our mini brand clarity workbook is quite comprehensive, and the only way to ensure you're getting the most of our talents is to be overly thorough when filling this out—the more details you can give us the better, so spend some time with it. Our work hinges on your feedback (delayed feedback=delayed project), and to be mutually respectful of each other's time, we're quite clear about communication expectations so there's no surprises. Long story short: while we do most of the heavy lifting, it still requires a commitment on your end.
Brand strategy is a long-term plan to help you manage your brand ensuring consistency and growth. It goes beyond just a logo or color palette—it’s about defining your brand’s purpose, values, target audience, and messaging. A strong strategy includes competitive analysis and clear positioning to set you apart in the marketplace. When this is in place, every design element, message, and decision aligns with your goals, creating a consistent, authentic experience that resonates with your audience. Investing in brand strategy ensures you not only look good; but connect meaningfully with your people, build loyalty, and drive long-term growth—and that's exactly what you're ready for.
You can articulate what you want your design to accomplish: how you'll use your brand, how you want it to make people feel, and what you want it to express about your business. Moreover, you have an idea of what you want it to look like and have an opinion about your design style and preferences. If you haven't already, think about these things and create a Pinterest board to share with us of design inspiration that moves you. Our questionnaire dives into it all so it's good to think about these things in advance.
You're ready to take yourself seriously and invest in a brand identity that truly reflects your value and makes you proud. You've finally recognized why your DIY logo just isn't cutting it, and understand why the best designers don't offer services for just a pretty logo. You’re committed to showing up consistently for your audience and delivering the best experience possible. You know a strategy-backed logo is the key, and you’re excited to embrace this new era of your brand.
THE FAQ'S
Like any investment, branding should yield a return. Here are two key indicators that you may be ready for our services: your branding isn’t reflecting the value you provide, and/or you’re looking to raise your rates. If either of these apply, or if you’re just starting out and have the budget to do it right, this could be a great investment for your brand. However, if you’re still unsure, we suggest saving your money, and either DIY a logo or use a template until you’re in a position to invest properly. Once your business is established and ready to grow, we’ll talk.
Both our VIB Design Day and Brand Intensive have relatively fixed timelines—one day and two weeks, respectively. Our Signature brand and web design projects typically take 4-6 weeks each, though timelines may vary depending on factors like revision rounds, feedback, and additional requirements. Before starting any project, we’ll provide a detailed timeline based on your specific scope of work.
In true virtual design fashion, everything stays virtual: we'll communicate primarily through email, with some documents including the questionnaire and feedback forms sent via Google Workspace. If you've purchased through Etsy, you have the option of keeping chats to their platform. We keep things transparent by outlining our communication expectations upfront so we're on the same page about what's expected and when.
We love working with creative service providers, solopreneurs, and passionate businesses; however, we’re always open to new opportunities, so reach out, and together we’ll determine if we’re a good fit.
Short answer: yes. Our Signature design package is very much custom created for your own needs. It includes two collateral items of your choosing, with the opportunity to add on additional items as needed. We'll build out your project scope to reflect the needs of your business. For our Design Intensive brands, we've put together a few packaged add-ons to choose from at an additional rate, otherwise we refer you to our VIB Design Day service where we're yours for the day.
We prefer building brands from the ground up, starting with strategy; however we're open to working with an existing design if there's quality and substance behind it. Get in touch, and we'll talk.
The resources
With questions straight out of the strategy workbook we share with clients, this will help you DIY your brand with intention.
Get a glimpse into whats it's like working with us, and information on the services we offer.
THE RESOURCES
To address the areas where clients typically face challenges, I’ve put together a collection of free resources to help guide you through different stages in the design process. The Style Guide will help you explore different design styles and refine your personal aesthetic. The Budget Guide outlines average pricing for three rooms across three different price points to help you plan your own budget. And you can get a glimpse into our Pre-Designed Paint Colour Palettes with this special edit of Designer Favourite Whites.
This workbook will guide you through the creation of a strategically designed website for your small business.